Development Strategy Research On Guangzhou SP Spring Co.,Ltd.

At present, above the development of the global economic, our Chinese socialistic market economy has developed and the pressure of the competition has increasing. The price in the raw material of producing is rising and the manufacturing era of meager profit is coming when the challenges and opportunities are more and more.To the changed market condition, the private company called Guangzhou Spring co., Ltd which has twenty years is also facing the opportunities and challenges. And then, which is the new one? How is the industry environment? Who are the competitors?How to establish the development strategy? How to get the opportunities of the development in the fierce competition? All of above are needed to be solved.The paper discusses and analyzes the background of the small and medium private enterprise. It also predicts the existing conditions and development of the industry of spring. And then points out the issues further research.Then the paper describes the theory of the developing strategy, as well as methods which has adopted.The paper analyzes the history, outer and inner circumstance and existing conditions. Based on the company, through the SWOT analysis, we can get the opportunities and threats of Sipu co., Ltd.This paper emphasizes the mid-to long-term goal of the company, and then set the developing strategy.Final part gets the measure through the management of human resources, operation and marketing. Above them, we can get the new idea on study the developing strategy...