Analysis Of China Dragon Securities’ Asset Management Competitive Strategy

Since the second half of2012, the financial regulators have issued a series of policies which will have a significant impact on the development of Chinese financial structure. The trend of mixed management in financial is becoming more and more obvious, especially in the field of asset management, securities companies, banks, insurance companies, trust institutions and fund management companies all began to carry out the asset management business. As an important part of the financial sector, asset management is ushering the age of "big asset management". Competition among different asset management companies will become more intense. This paper, takes China Dragon Securities as an example, analyses the competition situation under the background of mixed asset management, and opportunities and challenges which China Dragon Securities facing under the new round of regulatory reform. By using relevant theories of the enterprise competition strategy to analyze China Dragon Securities, this paper aimed to give a useful suggestion to the company to develop its asset management business.