Study Of Asset Management Business Competitiveness And Development Strategies Of China's Securities Companies

Asset Management has gradually become the main business of thestockjobbers in China. Facing the fierce competition inside and outsidethe industry, how will the stockjobbers succeed in the competition? Thisarticle focuses on their strategy of competition advantage.Firstly, it analyzes the history and current situation of the industry.Secondly, it collects rich materials of MLIM. Finally on the basis ofcomparing the difference of Asset Management between China and USA,among types of asset management institutions, it studies the competitionstrategy from three aspects: company, industry and macro-environment.Stockjobbers are able to acquire competition advantage by twomethods: rebuilding profit-making model and comprehensive innovation.At company level, stockjobbers must set up independent AssetManagement Companies, control risk, develop new products, broadenmarketing channels, build well-known brands and adjust the structure ofprofits. At industry level, stockjobbers can both build financial group andjoint venture. At macro-environment level, stockjobbers focus onsupervision unification and make full use of equity separation.