Study On Improvement Strategy Of Asset Management Business Of Vanho Securities

The development of asset management business innovation plays an important role in constructing a new profit model and building core competence for securities companies.According to Forbes' s prediction of China,the Chinese well-off society will reach 20 million 920 thousand by the end of 2017.By 2020,the number will exceed 30 million.The middle class and the rich will become the main group of investment.In 2017,China's gross national income was 825016 billion yuan,up 7% over the previous year.The increase of residents' income and the strong middle class have provided a good opportunity for the development of China's asset management business.As China's economic development has entered the shift period,the state has begun to supply side reform,and the reform of the financial field has also shifted to risk prevention,deleveraging and devirtual.Under the new situation,the asset management business of China's securities companies is facing new opportunities and challenges.As a small and medium-sized brokerage company controlled by Shenzhen SASAC,Vanho securities company has many shortcomings due to late transformation,such as unbalance of business development,the single marketing channel,the great loss of talent.Based on the changes in the current macroeconomic and regulatory situation,Using the literature research method,comparative analysis method and SWOT analysis method,this paper points out the opportunities and challenges in the development of Vanho securities asset management business.Aiming at the shortage of Vanho securities asset management business,this paper puts forward the strategies and measures for the improvement of the asset management business of Vanho securities.Under the new situation,Vanho securities asset management business adopts the differentiated competitive strategy,and makes use of its own advantages and seize the opportunities of external development to create the management of the characteristic boutique brokers.Firstly,Vanho securities should improve its own investment and research capacity,to make special investment fields such as overseas investment products and FICC business;secondly,Vanho securities should develop real estate securitization,focuing on the advantage resources of shareholders and the turning point of China's real estate transformation.Vanho securities should develop asset securitization of PPP project and commercial real estate securitization;Thirdly,Vanho securities should expand marketing channels by focuing on the high quality resources of Shenzhen state-owned enterprises and the cooperative development of small and medium banks;Finally,Vanho securities should employ more professional talents and improve the management of asset management business risk.Through the above measures,Vanho securities will be transformed and expanded in the fierce competition of securities dealers in the future.This research on the improvement of the Vanho securities asset management business is helpful to guide the development of the Vanho securities asset management business,and provide the reference for the small and medium brokers to develop the asset management business.