Competitive Strategy Of SW Securities Assets Management

In recent years,innovative business in securities companies have experienced a rapid growth,benefiting mainly from 11 regulatory policies published in 2012,especially in the bull market in 2015.But then they were subject to strict regulatory restrictions after multiple rounds of financial crisis.The securities company is again standing at the crossroads of the transformation and seeking new profit growth points.In recent years,the asset management business has experienced rapid development because of the growing trend of demand for large asset management.Securities companies benefit from their unique positioning and function.In the era of large asset management,the asset management business is expected to achieve the goal of restructuring and development with the power of asset management.But based on the traditional channel business mainly to the asset management business of securities companies to obtain sustainable development,under the strict supervision of traditional channel business will face a shrinking constantly,business income will also severely affected.How the securities company new competition strategy to achieve transformation and upgrading,this paper mainly studies with SW securities under the background of the pipe business as the breakthrough point,in the vast field of asset management industry’s competition strategy.This paper mainly uses comparative analysis,qualitative and quantitative analysis of a combination of ways.First of all,it analyzes and judges the status quo and the future direction of the domestic macro-industry asset management business,Grasp the trend of industry development on the big trend,follow the way of heaven.Secondly,it analyzes the benchmarking companies with outstanding asset management businesses.On the one hand,the mature investment Banks with rich experience in the overseas market can be used for reference in the development of domestic securities companies.On the other hand,it analyzes the advantages and disadvantages of the securities companies which have good internal control of domestic enterprises by taking the local successful practitioners as reference.Finally,it analyzes the fundamentals of SW securities,exploration of the company’ s strength management strategy,and demonstrate the feasibility of the new strategy.Based on the research,we believe that under this great trend,we need to overcome the difficulties and make a better development through a series of strategies of competitive strategy transformation.Firstly,To improve the product line and carry out the strategy of differentiation;secondly,to strengthen the ability of active management and to carry out the focusing strategy;finally,to get through the business chain of the company and bring into play the synergy effect.Through the analysis of the internal and external environment,the company believes that the company is feasible in the implementation of the new strategy,and compared with other securities companies,the company’s new strategy has the characteristics of comprehensive and leading,which is expected to gain competitive advantage.Under the new strategy of information management business,the company is expected to reverse the trend of declining performance and re-enter the first tier industry.