A Research On Customer Relationship Management Optimization Of China Dragon Securities Jiangxi Branch

Text With the continuous development of the securities market and the intensification of competition,customer relationship management has become an important strategy and competitive advantage for securities companies.This thesis takes the China Dragon Securities Jiangxi Branch as a case study object,and conducts research and analysis on the current situation of customer relationship management in the company,and puts forward some optimization suggestions.In the process of research and analysis,this thesis adopts multiple research methods and means,This thesis analyzes the problems and shortcomings of customer relationship management in China Dragon Securities Jiangxi Branch,mainly including incomplete customer information management,insufficient customer classification and mining,and the need to improve customer service level,etc.At the same time,this thesis also analyzes some highlights and advantages of the company in customer relationship management,such as using social media to expand customer groups and building a customer complaint feedback mechanism.Based on the analysis of the current situation and problems,optimizing customer information management,strengthening customer classification and mining,improving customer service level,strengthening interaction with customers,and strengthening customer care and maintenance.At the same time,this thesis also proposes specific implementation plans and suggestions for the actual situation of China Dragon Securities Jiangxi Branch.The research results of this thesis have practical significance and reference value for the customer relationship management and optimization of China Dragon Securities Jiangxi Branch.It also has some reference value for other securities companies and related industries.