The Research To The Influential Factors Of Chinese Traditional Industry Clusters Enterprises Cooperation Marketing

Industrial cluster is group synergies competitive advantage through specialization and flexible way of production organization. So clusters are generally considered to be the engine of economic growth. Many clusters have been in the development of regional economy at home and abroad and play the important role in economic growth. And now they are becoming the important force in the industry and the region to participate in international competition and organization form. As the value chain division of labor is increasingly clear, the market environment of cluster faced is more and more complex and refined and homogenized competition is more and more intense, so some traditional cluster in our country is now entered the stage of the development of the transformation and upgrading. This to the cluster, especially for enterprises as the main stay of cluster development, is a huge challenge.In this competitive market environment, the form of cooperative marketing development to cope with competition from outside has become an inevitable trend. Marketing through cooperation between enterprises can realize resources sharing or complementary, foreign aggregate amplification synergies help enterprise to face the external market competition. But at the moment for cluster cooperation marketing research focused on the concept Formation mechanism of the perspective of research and main bias in the study of macro and middle level. Because the enterprise is the main body to promote the development of cluster enterprise, promoting the transformation and upgrading of traditional cluster is very important. In order to know the influence factors of traditional marketing cluster enterprise cooperation from the perspective of micro enterprise, this paper uses the survey data of field visits on the basis of predecessors’ research of theory to analyze cluster enterprises cooperation marketing factors. First using grounded theory method, exploratory induces the enterprise cooperation ability cooperation experience cooperation status and external environmental factors that influence the traditional marketing of cluster enterprise cooperation to construct the theoretical model of influencing factors. At last the empirical research on the model is verified, it determines the four factors are the final factors. And on this basis the paper puts forward targeted marketing to cluster enterprise cooperation and hoping the cooperation of marketing and cluster development to provide basis for theory research and enterprise practice double ways.