Shanghai Agricultural Development Co.,LTD.,A Development Strategy Research

The development of modern agriculture of Shanghai A Limited by Share Ltd (hereinafter referred to as:A) is a sale of agricultural means of production and agricultural services, agricultural management information modernization of agricultural enterprises. Shanghai A company is committed to the implementation of the industrialization of agriculture, agricultural information, agricultural standardization. Company "based in Shanghai, harmony and win-win" for business purposes, to "let a farmer be relaxed, let consumer health" for the enterprise mission, to create the planting industry the whole industry chain, and strive to become Chinese agricultural industrialization leading enterprise. In the party and government attach great importance, in the background of agricultural modernization develops at high speed, A company is confronted with hitherto unknown development opportunity, but at the same time, due to the large number of enterprises, A company will encounter competition and pressure strong, therefore has very important practical significance to do some research on the development strategy of A company.First and formost,this paper first analyses illustrate the significance of strategic research of A company, and introduces the research method and the concrete research content. What’s more, the macro environment using the strategic management theory of knowledge by A company and the industry environment are analyzed in detail, and the main competitors of the A one one parsing. Then, using the external factor evaluation matrix and draw the final conclusion of the external environment of A company. Thirdly, the comprehensive ability of A company’s internal environment, are analyzed, and the evaluation matrix is obtained by the analysis of the internal environment of the internal factors. Finally, using the SWOT analysis to A company strategic choice, and the implementation of the strategy, and puts forward some suggestions on strategic security and control. Determine its development strategy, trying to provide some useful reference for the company and similar agricultural development company.