The Research Of Agricultural Products Wholsale Market Develoment Pattern And Its Informatization Strategy

Agricultural products wholesale market is the center and core of China's agricultural products distribution and marketing system, undertaking various functions of agricultural products distribution, price forming and information services, etc.As the development of new circulation industry such as unified distribution, chain operation, electronic business and changes of agricultural production, China's agricultural products wholesale markets are facing complex competition environment and serious challenges.Taking necessary development patterns to adapt competitive environment has been becoming a major issue which the agricultural products wholesale markets are facing with. With the quick development of national economy and social improvement, information technology has been used more and more in the fields of agricultural wholesale market. Based on the actual work of the writer, and study of current domestic and international situation, focusing on the development demands of the agricultural products wholesale market, using the methodology of management, economics and statistics, to analyze firstly the competitive environment of agricultural products wholesale market by applying Porter's five-forces model, introduces the three dimensional development pattern for agricultural products wholesale market, explores the relationship between Porter's five-forces model and the three dimensional development pattern of the agricultural products wholesale market.From the point of view of development procedure and function evolution, this essay studies the internal link between informatization and development of agricultural products wholesale market.Secondly, it sets up the development strategy decision making space model and one set of appraisal index for agricultural products wholesale market informatization, and carries out analysis of actual cases, provides new solutions for the research on China's agricultural products wholesale market informatization development strategy and decision making.Lastly, this essay introduces the principles, tactics and assurance measures for the implementation of agricultural products wholesale market informatization development strategy.