The Research On The Marketing Strategy Of Siemens Communications In China Northeast Market

Since Reform and Opening-up of more than twenty years in China, the Enterprise Communications Industry has confronted with the great opportunities the healthy, stable and high-speed development of the economy in China. Siemens Enterprise Communications Group is the worldwide first-level qualified telecommunication equipment provider that integrate the call center system platform and software. Facing the new opportunity and challenge, Siemens judge the time and size up the condition to work out the strategic programming to guide the intending development of the company.In this paper, Siemens enterprise communications group in private network communications services based on the analysis of marketcondition, using five analysis method of Siemens enterprise communications group communication service market competition environment are analyzed; On the basis of the SWOT analysis of Siemens enterprise communications group communication service in the enterprise market strengths, weaknesses, opportunities and threats of further research. Second, the target market of Siemens enterprise communications group is analyzed. The customer group of Siemens enterprise communications group orientation and business orientation, puts forward the market orientation of Siemens enterprise communications group and suggestion. Finally, on the basis of the theory of marketing system, to formulate the marketing strategy in accordance with the Siemens enterprise communications market characteristics, Siemens enterprise communications group, this paper presents the market brand strategy and service strategy and a series of marketing strategy.