The Research On Siemens Medical Magnetic Resonance Product’s Upgrade Based On Marketing Orientation

Product innovation is the basis of enterprise development. Any enterprise must set a new plan for its own products. Product upgrade may affect the receptivity of the market to the product immediately. Product upgrade relates to the market demand and enterprise profit, and involves every participator’s benefits. In this article, the author begins with two aspects-the practice and the theory, and then deeply analyses Siemens product upgrade strategy in marketing orientation. The article has analyzed the development of China as well as Siemens present situation in China, and studied concretely Siemens excellent product upgrade strategy, especially the Siemens product upgrade strategy in marketing orientation and communication within the enterprise.This paper attempts to study the MRI products by upgrading the whole process of the enterprise market for well-known multinational medical operation; including the demand for research, data analysis, a product upgrade strategy, and integration of the company’s resources in order to implement product upgrades throughout the analysis, combined with Marketing classical theory, discusses oriented product upgrades based marketing strategy for the modern high-tech enterprises to enhance their market competitiveness, market share and profits to achieve real influence. By Siemens marketing-oriented study the whole process of product upgrades, try to put forward a new point of view:in the effective integration of enterprise, in the case of external resources, based on marketing-oriented product upgrades, is the modern high-tech products in the sales maintaining competitive advantage of an inevitable option. At the same time I also summarized based marketing-oriented product upgrades Unlike traditional product-oriented innovation and upgrading features, and the scope of competition in the market environment. The ultimate aim of this study is how to quickly effective and inexpensive way to fully exploit the existing products through software and hardware performance potential, the overall coordination and external resources to gather sufficient customer demand in the premise of giving customers a new shopping experience in Symphony products. This product upgrade progress enhance the market share in China and helping companies get maximum profit...