Siemens Low Voltage Products Marketing Strategy Research In Fujian

With the better and better environment of reforming and opening-up in China,more and more multinationals set up factories and sale branches in China.On the one hand,with high-speed economic developing for the past years in China,demands of advanced technologies and product from famous foreign company increase fast;on the other,that the same industries from inland improve their technologies and products continuously and their inherent sales advantage makes these multinationals face immense competitive pressure.In addition Chinese government tends to protest domestic industries in policy increasingly which lead to more challenges of multinationals.Siemens established first sales office in Fuzhou,Fujian province in 1995,when sales office only sold some industry products.With exploring of marketing potential,more and more business divisions began to join in exploring Fujian market.In 2000 Siemens Energy Management Corporation initiated to sell low voltage products in Fujian province.At first beginning,one sale man is responsible for selling,and now this team has 13 salesmen.But ABB and Schneider,who are the biggest competitors of Siemens,have invested many factories in Fujian for years,whether sales people or scale of investing has surpassed Siemens too much.Making suited sale tactics and model for Fujian marketing,which based on analysis of marketing environment and policy environment and Siemens low voltage products of their own advantages,is beneficial for the long-term development of the Siemens low voltage products in Fujian province.Starting off development of Siemens low voltage products and existing sale environment in Fujian,on basis of the internal data collection and the writer’s actual work experiences,through using the market marketing,strategic management,the theory and methods of economics,management and other disciplines,many factors which can affect Siemens low voltage product’ sales strategy,such as competing status of Siemens low voltage products and facing the internal external environment and the change of market demands,are analyzed and discussed in this paper.That Siemens must make the sale policy of customer oriented according to the Siemens’ low voltage products of own advantages and actual customer needs in Fujian is revealed from this paper too.