XX (Shen Zhen) Technology CoLtd Development Strategy Study

Wind power and wind power. Belongs to the renewable energy, clean energy. Wind power generation is an important form of wind energy, wind energy is a renewable, non polluting, high energy, potential energy. China’s wind power installed capacity of wind power will be the first in the world, is expected to become China’s third largest power after thermal, hydroelectric power after. China wind power has experienced rapid growth for several consecutive years, began to face the bottleneck, the speed of development slowed down."Twelfth Five Year Plan" period, an important opportunity for China’s wind power industry will usher in the structure adjustment. National Energy Bureau deputy director Liu Qi said in November15,2012, the party’s eighteen big proposed to vigorously promote the construction of ecological civilization, and actively carry out the construction of renewable energy consumption revolution, beautiful China, wind power has broad prospects for development and market space in china. Shenzhen XX Co., Ltd. was founded in2007, is a high-tech enterprise engaged in wind power system R&D and manufacturing, sales and technical services to large and medium-sized vertical axis. XX technology gathered a group of experts at home and abroad renowned motor, electric control, wind power technology, has from the aerodynamics structural mechanics, from design to composite materials, from the motor system to automatically control the complete system of innovation of science and technology and excellent technical team. But because the wind power equipment industry homogenization of fierce competition, the existence of a large number of surplus production capacity, at the same time, the state-owned Large Firm holds most of the market, the company in the face of this situation, the enterprise development strategy of fuzzy, lack of objective and scientific.In this paper, the use of strategic management theory, enterprise resource theory, enterprise core competence theory of enterprise characteristics, significance and methods of strategy management. The use of SWOT analysis, Michael Porter’s five competitive forces model and wind power based on the basic theory, analysis of the macro environment, the XX technology, the industry environment and the enterprise own competitive ability, production enterprise development ideas based on strategic guidance, the method advanced and scientific as a combination of strategic management for the enterprise finally put forward the product difference strategy management, enhance the brand construction, long-term human resource planning, enterprise development strategy based on.