Evaluation And Development Of Rural Tourism Resources

With China’s rapid economic development, accelerate the industrialization of China, the process of the city. The rapid development of rural tourism in this case to the needs of the times and become China’s tourism industry, support and promote the development of rural economy. In this situation, accelerate the development of rural tourism in Dujiangyan City, have very important realistic and theoretical significance.This paper takes Dujiangyan city Qingchengshan district as the research object, mainly including Qingcheng Town, Zhongxing Town, River Township, Yu Tang Town, grand town, in2011October to2012October, the rural tourism resources in Qingchengshan area of research and qualitative analysis, through statistical analysis of the volume of rural tourism resources, based on the analytic hierarchy process (AHP) initially identified3levels of rural tourism resources evaluation, a factor of21. On the basis of evaluation experts and the public, analysis and classification of the judgment matrix is established, the eigenvalue and eigenvector normalization method, using mathematical tools Matlab, layered calculation weight of each factor in rural tourism resources. And invited experts to each factor score, by means of fuzzy mathematics, Excel statistical tools that rural tourism resources development potential value, and the calculation results analysis. Conclusions are drawn as follows:(1) the development of rural tourism in Qingchengshan area started early, especially in the area of Qingchengshan, near the village of tourism early. Qingchengshan District Rural Tourism now after20years of development, the area of rural tourism is booming. The existing Villaggio Boutique Hotel, Nongjiale619, wherein the Nongjiale star39(four star2, star8, two star19, star10), direct employees5108people, the total tourism employees82330people.(2) The evaluation results show that:the natural tourism resources in Qingchengshan area has6main classes,14subclasses,19basic types, including natural resources accounted for4classes,9subclasses,14basic types of tourism resources in the humanities,2classes,5subclasses,5basic types. Qingchengshan natural tourism resources, rich tourism resources of agriculture. With convenient external traffic conditions and regional advantages, favorable policy environment, investment environment is good, although the Qingchengshan area of the internal infrastructure still needs to be improved, but still has a good development prospect. Agricultural resources and human resources is an important component of the rural tourist area, the higher the weight value, the regional traffic facilities in the score is relatively high, but still need to further strengthen. Quantitative evaluation and qualitative evaluation and the actual situation in the area with. And the description of the image of the Qingchengshan area in the future should pay attention to the problems in the development process.(3) through a questionnaire survey of the area of rural tourism is rich, including city residents, Qingchengshan-Dujiangyan scenic tourists, students, rural tourism is rich in the area. The area traffic conditions, a fast connecting Chengdu iron into the green channel, fast, enhance the Chengdu public contact, to absorb the Chengdu City visitors.(4) according to the current situation of rural tourism development in this area, the area of rural tourism development relying mainlyon the ecological agricultural resources, the government should pla aleading role in the development of rural tourism, led the villagers go to travel the road that become rich. Give full play to the autonomyof villagers, let the villagers become tourism business owners inthe government under the leadership of.