The Rural Tourism Landscape Attraction Evaluation Research In Zhejiang Province

Since the "construction of a new socialist countryside," the formal implementation of the policy,Nationwide rural construction is in full swing to carry out,Although it greatly promoted the common development of urban and rural areas,promote the construction and development of the countryside,increase the economic income of farmers,improve the quality of life of local villagers,improve the rural life,However,the attendant also produced a lot of problems,such as "thousands of villages side",the original pattern of the local landscape has been damaged,rural tourism landscape development of urbanization,disorder,commercialization.The main reason for the existence of these problems is the lack of rational planning and design of rural tourism landscape;As we all know,scientific understanding of rural tourism landscape is the basis of planning and design.Therefore,the evaluation of rural tourism landscape to solve these problems fundamentally provide a theoretical basis and support;and rural tourism landscape attraction evaluation is the most important part of landscape evaluation;So we need to strengthen the study of rural tourism landscape attraction,which for the depth of rural tourism landscape leisure,vacation,watch the value of an important role.At the same time,the development and construction of rural tourism landscape,protection and utilization provides a strong theoretical basis,can effectively guarantee the sustainable development of new countryside,but also to ensure the healthy development of tourism.Rural tourism landscape attractiveness refers to the landscape in the specific environment of the country,with economic value,ecological value,social value characteristics of the landscape,and have to stimulate tourists to produce travel,leisure,experience,vacation and other needs.This paper is based on the theory of landscape aesthetics,landscape perception theory,environmental psychology theory and cultural ecology theory as the theoretical basis,From the landscape thrust system,the tension system,the resistance system of the three forces system,to analyze the rural tourism landscape attractive factors.And finally to determine the natural landscape attraction,cultural landscape attraction,landscape accessibility,landscape perception of the four criteria layer,Then,through the study of the previous literature,AHP method was used to establish a set of evaluation indexes including 12 primary indexes and 37 secondary indexes.Then,the correlation index analysis,reliability analysis,principal component analysis and factor analysis are carried out,and an evaluation index set including 11 first-level indexes and 29 second-level indexes is established.Finally,the principal component analysis method is used to determine the weight of the first-level index in the evaluation index system,and the weight of the secondary index is calculated by using the analytic hierarchy process(AHP).Based on the above indexes and weight values,the mathematical model suitable for the evaluation of rural tourism landscape attraction in Zhejiang Province was constructed.Then,the evaluation results of the evaluation results are compared with the results of the questionnaire.The results are compared with the questionnaire results.