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The Balanced Scorecard In The Performance Management Of S Company Application Research

Posted on:2013-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:T LiuFull Text:PDF
GTID:2269330401984440Subject:Business Administration
Abstract/Summary:PDF Full Text Request
After joining WTO, our enterprises are facing the more and more fierce international competition. In the information era of knowledge economy, non financial factors have increasingly become the driving force in affecting enterprises performance, the competitiveness of enterprises is mainly reflected in the efficient management system, and the enterprises require to strengthen their strategic management ability to face the increasing competition. As the S company of retail enterprise is facing many problems, such as the enterprise strategy and performance management is not uniform, performance management system is not perfect indicators, performance communication and counseling skills are not perfect. These problems led to the management cost of S company rises and the competitiveness is not well promoted.Although these problems are raised by a lot of reasons, but one important reason lies in the company’s original performance appraisal system is not effective in carrying out the strategy of the company. Company executives cannot truly and effectively implement the company strategy, lower employee can not really clearly comprehend the connotation of the company strategy. In view of this, the S company is urgent to construct a strategic performance management system which is suited for the actual situation to truly improve the company’s performance and ensure that the company’s strategy can be implemented fully and effectively.Thus, the current situation of the ceaseless atrophy of the company competition can be changed.The main purpose of this study is to establish strategy map of the company and decompose it to each department of the company by means of analyzing the external and internal environment to find out their advantages and disadvantages, basing on the theory of Balanced Scorecard. And, the company’s strategic goal will come true. This method is not only to lay foundations for S company to design and build an effective performance management system, to establish scientific and perfect company strategic management system, but also to provide a variety of ways and methods for enhancing the competitiveness of enterprise.This paper adopts a lot of methods, such as typical survey method, literature analyzing, combining theoretical analysis and empirical research, BSC theory and S company’s actual unifies, by individual discussion, investigation, data collection and so on many kinds of methods of investigation and study. So we master of the comprehensive first firsthand information. In view of this, from the vision of the company strategy goal perspective, using the Balanced Scorecard performance management tools, combined with the related theory and the enterprise strategy management theory, contact the company development reality, in the study of S company performance management system problem, using the combination of quantitative analysis and qualitative analysis. S Corporation Based on the Balanced Scorecard performance management system of construction project is proposed.
Keywords/Search Tags:Retail industry, Performance management, The Balanced Scorecard
PDF Full Text Request
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