SW Auto City Development Strategy

Making enterprise strategy is quite necessary for the healthy growth of enterprises, as well the enterprise’s survival and development. Actually the enterprise strategy management process is fundamentally in order to obtain strategic competitiveness and excess profit. Automobile Fitting Cities in China, due to the rapid development of the domestic auto industry, and the concept of national consumption change and upgrade, brings the unprecedented prosperity of the after-car market. Therefore, after-sales service has been the most valuable link in the whole automobile industry chain. In the context of economic globalization, there are all the opportunities and challenges, at the same time the market competition becomes increasingly fierce.In this paper, under the guidance of theories of enterprise strategic management, applying the analysis tools of strategic management, with the current running of the SW Automobile Fitting City as the main object, the author present a strategy for the future development of the SW Automobile Fitting City. This article made a systematic diagnosis of the environment and strategic position of the company, providing the basis for the company to make development strategy on its need. Among them, using PEST analyze tool and Porter model to analyze external environment, and analyze the internal conditions from the current situation, the strength of resources and the disadvantages. On this basis dwelling on the main problems existing currently in SW Automobile Fitting City, and then putting forward the development strategy, including strategic objective and strategic measures. At last, it also explores the main operational measures related to the development strategy inside SW Automobile Fitting City and its external supporting system.