Sunshine Auto City Development Strategy

Automobile consumers require higher and higher individualized after-sale service, so the after-sale service is more and more important in the automobile industry chain. San Xiang automobile fitting cities faces the great market opportunity also faces very pressing external pressure. According to the characteristics of the opportunity and pressure brought by the external environment, San Xiang automobile fitting cities must gives full play to its own enterprising spirit and makes full use of the advantages, such as enterprise'brand, professional management and administration, etc. At the same time, San Xiang automobile fitting cities must overcome some disadvantages, such as the employee's low quality, inadequate managerial skill, comparatively backward hardware facilities, etc. Only by doing all these things, could enterprises develop in the right direction.This essay, first of all, after summaring and drawing lessons from the research results about enterprise's strategic management of the academia and on the basis of analyzing the trade environment and inside background, dwells on the main problems existing currently in San Xiang Automobile Fitting Cities, and then puts forward the development strategy, including strategic objective, strategic policies and strategic measures. It also explores the main operational measures related to the development strategy inside San Xiang Automobile Fitting Cities and its external supporting system, ie., the enterprise ought to take effective measures, attach great importance to cultivating talents, strengtheninfrastructure construction, improve service level, collect through various channels the capital funds, and foster the corporate culture. Meanwhile, it ought to every possible means to strive for support from all walks of life in law, funds, information, and service to ensure a healthy and sustainable development of the enterprise in the constant changing environment.