| Corporate culture since its in the1980of the20th century is presented as an emerging discipline,widely watched.As society moves forward, the experts and scholars for in-depth study of enterprisedevelopment, they found that in the process of development, generally in competition mode, competition inthe production, marketing and strategy, has been transformed into a cultural competition.In order to achievesustainable development, companies are exploring the establishment of long-term competitive advantagesand strategic resource owned by and in the development of enterprise core competitiveness, can enableenterprises to maintain sustainable competitive advantage.Formation of the enterprise’s corecompetitiveness, rooted in the excellent corporate culture, excellent corporate culture is generated in theorganization structure, human resources, and development operations, enough to bring a steady flow ofdevelopment of enterprise dynamic.In China, an increasing number of entrepreneurs began to focus on theconstruction of enterprise culture, and Chinese enterprises in the developing forward, must pay attention tothe construction of characteristic enterprise culture to improve.In recent years, as China’s comprehensive national strength has increased, significantly enhanceinternational influence, ancient Chinese culture throughout the world were highly concerned, Governmentsand enterprises to seize historical opportunities, traditional Chinese culture as an important culturalresource.Culture is a gem of Chinese traditional culture of Chinese medicine,5,000years of history haveformed not only by culture, culture, culture of keeping in the diagnosis and treatment of meridians, andother components of the theoretical system of traditional Chinese medicine, and accumulation in theprocess a good medical ethics and the wind.Compared with Western medicine, medical treatments, unique,of various incurable diseases has a significant effect and low cost of treatment, side effects of small,recognized by an increasing number of consumers at home and abroad, which break the original pattern oftraditional Chinese medicine, in the rapidly expanding global market.Accompanied by a process of globalintegration, after years of exploration in the Chinese medicine industry in China, found the future directionof enterprise culture development of Chinese medicine, inheriting and carrying forward the traditionalculture of Chinese medicine and nurture corporate culture, through cultural branding and push forward the continuous development of pharmaceutical enterprises, rehabilitation of traditional Chinese medicineculture.This paper is mainly on the inheritance of traditional culture of Chinese medicine development inChinese medicine enterprises, establish the corresponding enterprise culture at the same time, looking forthe improvement of the traditional Chinese medicine enterprise culture mode and method.Based on relevanttheoretical literature and empirical data, taking W company as the research object, based on the analysis ofthe enterprise culture construction present situation, further investigation, collection of enterprise culture ofthe latest development of information, the rapid development of mining company W may be encounteredproblems in relying on existing cultural superiority., and analyzes the causes of the problems, clearimprovement ideas, suggestions are put forward to improve measure.At the same time, because the W is thetraditional Chinese medicine of well-known domestic enterprises, the construction of the corporate cultureand achieved some results, but now the enterprise of traditional Chinese medicine industry in thevigorously carry forward the Chinese medicine culture, hoping to implement enterprise culture and brandstrategy, promote enterprise development.Therefore, research and Analysis on the construction of enterpriseculture of company W, has strong practicability, have certain guiding significance for the construction ofenterprise culture of traditional Chinese medicine enterprises and reference. |
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