Traditional Chinese Medicine Enterprise's Internationalization Strategy

Entering into 21st century, people put more attention to the quality of life and concern more of nature and health. Especially after 2003, SARS, H1N1 and bird flu large-scale outbreak. The internationalization of Chinese traditional medicine has become an inevitable trend, for its natural effect and low cost. With international operation of Chinese medicine enterprise Chinese medicine can be introduced worldwide and benefit people in the world. There are series of problems in the international operation of Chinese medicine enterprise. Through literature review, by the ways of data analyses and case study, the paper review the theory of international operation of enterprises. Based on the analyses of Chinese medicine industry and the market, the paper utilizes SWOT model to analyze the advantage and disadvantage of GPC Company. Then the strategies of Chinese medicine enterprise are provided, such as basing on domestic market, adjusting the product structure, inventing healthy food by advantage resources to ensure the consistent development, by advocating Chinese medicine culture and getting rid of the barriers of internationalization to set up the platform of development of industry, study and research..