Research On River Tourism Product Development And Management In Urban Scenery

River tourism in urban scenery, that is the some types of tourism together, they that composedof urban tourism, cultural tourism and river tourism.Tourists do not only have entertainment, and recreational demand, but also seek for culturalsatisfaction, river tourism in urban scenery can to satisfy their demand, so the much of city wasdevelop waterfront area for tourism destination, as the result. When waterfront city developed tourism,they want to be able to provide tourism product to for tourist, then, and how are tourism products cancould attract tourist that will be able to let create the a continuous development, but various waterfrontcities’ development has similarities and differences in problem solving method and management.In this study, the theoretical of domestic and international urban tourism, cultural tourism, rivertourism concepts, and the research papers was reviewed. The Bangkok’s Chao Phraya river inThailand was chosen for this case study to demonstrate the theoretical model of tourism productsdevelopment and management, sustainable tourism management, deeply analyses river tourism inurban scenery, tourism situation of Bangkok’s Chao Phraya River, and exiting problems, and thenprovides Information of the exiting situation of river tourism products in urban scenery developmentand management paths in Thailand Bangkok’s Chao Phraya river is,then provided. Research analysisis related on to theoretical guide, but relied on systematical data, and certainly data references, so the.This allows the study conclusion for tourism products development practice of Bangkok’s ChaoPhraya river tourism in urban scenery to have certainly reference value.In the first part, for expound the significant of this study in term of Bangkok’s Chao Phrayariver tourism income and exiting situation of development, and then summarizes of some studies onthe products of river tourism in urban scenery in term of development and management theoreticalbase, as well as, others case study, for develop and manage products of Bangkok’s Chao Phraya rivertourism in urban scenery, and theoretical base is provided mention. Follow by empirically analyze ofproducts development and management of Bangkok’s Chao Phraya river tourism model, and analyzesothers case study in term of development, management, exiting problems and solve methods, andfinally, how to take the knowledge from theoretical base and others case study to analyze productsdevelopment and management’s factors of Bangkok’s Chao Phraya river tourism.The Conclusion of this thesis is it has four factors in products development and management ofBangkok’s Chao Phraya river tourism, that which are destination tourism attractions, potential market,tourism facilities, government and stakeholders. The government’s promote model and marketregulatory model was selected for this destination tourism product development and management.New products was developed for current market, and festivals and events that was used to for marketpromotion. The main exiting problems that are include mentioned are the poor quality of touristfacilities, the building along two sides of river that does not have harmony and overcrowded, rely ononly single market and no cooperation with the nearby cities on the river tourism development and management. The author proposed path of development and management that should be improve thescenery on both sides, more regional accessibility, develop of new markets and new products, in orderto make Bangkok’s Chao Phraya River tourism product more integrity.