A Study On Rural Broker’s Developing Restriction Factors In Ningxia

Rural brokers are a bridge to link of agricultural production and market circulation. They are improving the degree of farmers and agriculture organization. They are promoting rural economic development important carrier. The agent team plays an important role in the construction of modern agriculture. From the simple purchase and sale of agricultural products, to the procurement, storage, processing, transportation and other one-stop services, rural brokers for planting, breeding, processing, packaging, transportation and other industries development. The development of the industry, not only improving the circulation of agricultural products, increases the farmers’ income, also created employment opportunities for rural labor force.In reference to domestic and foreign scholars’ research on rural brokers and on the basis of combining the reality of Ningxia, using literature research, field investigation method, Delphi method, qualitative and quantitative analysis method and so on to explore the factors restricting the development of Ningxia rural brokers, and put forward concrete countermeasures. Opening to introduce the research of Ningxia rural broker developing restricting factors’meaning and background, points out that the study of rural brokers will be conducive to the development of Ningxia rural economic structural adjustment and promote the agricultural production and marketing cohesion, so as to improve farmers’ incomes. And on the basis of defining the concept of rural brokers, and discusses in detail the development situation of Ningxia rural brokers. Then, using the analytic hierarchy process (AHP) to evaluate and analyze the rural brokers’developing restriction factors in Ningxia, finding out the developing restriction factors of Ningxia rural brokers:level of education factors, capacity factors, professional ethics factors, psychological factors, gender factors, national factor, government behavior factors and concept of industry development factors. Finally, put forward the more scientific and rational countermeasures of the rural brokers’developing restricting factors in Ningxia.