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Third-party Logistics Enterprise’s Core Sompetitiveness Based On Customer Value Theory

Posted on:2014-05-20Degree:MasterType:Thesis
Country:ChinaCandidate:X H LiFull Text:PDF
GTID:2269330401479739Subject:Business management
Abstract/Summary:PDF Full Text Request
Logistics industry as an emerging industry has become a new growth point of China’s national economy in the new century. At present, many enterprises have logistics as an important means to improve market competitiveness and enhance the core competitiveness of enterprises. Starting from the late1990s, third-party logistics (3PL) has gradually become a social concern "emerging industries","sunrise industry". Along with the depth of the business and academic research, the logistics industry, logistics companies, third-party logistics enterprises have become the research focus of corporate management, however, can be found through a lot of literature search and reading for third-party logistics enterprise’s core competitiveness The depth of research is still far from enough, did not do the specific quantitative.Some scholars on the basis of the analysis of the research status of the third-party logistics enterprises according to many scholars, the core competitiveness of enterprises Research Customer Value Theory Research analysis of theoretical studies, draw customer value and core competitiveness of enterprises the relationship between force, Construction and evaluation of third-party logistics enterprise’s core competitiveness for the purpose, and based on customer value theory and the theory of core competitiveness, from the perspective of the customer value, objective, systematic study of third-party the logistics enterprise core competitiveness of the build process, evaluation methods, and ways and means of fostering third-party logistics enterprise’s core competitiveness.Level of third-party logistics enterprise customer value analysis, the core competitiveness of logistics enterprises with a unique combination of customer value and how to integrate both, and have the value of research, and then clear the theory based on customer value technical route of the core competitiveness of enterprises. Clear theoretical system of third-party logistics enterprise’s core competitiveness based on customer value, and the third-party logistics enterprise’s core competitiveness evaluation method using AHP and fuzzy comprehensive evaluation method. Finally, select a typical third-party logistics enterprises to conduct field research, and access to relevant data in the form of expert interviews and questionnaire to customers of third-party logistics enterprises through the gap model of service quality and customer quality evaluation model expansion value, better to rely on the evaluation of customer value to the enterprise’s core competitiveness, and finally verify the feasibility of the model, the corresponding conclusions.This article through customer value theory, theory of core competitiveness theory analysis, combined with many scholars research status of third-party logistics enterprises to determine the focus of the study, based on the core competitiveness of the customer value theory, and clearly the company’s core competitiveness cultivation enterprise customers realize the value of the same, the smooth realization of the enterprise customer value also need to enhance core competitiveness of enterprises, the evaluation model and methods of use of the third-party logistics enterprises to re-examine their internal customer value, and for the enterprise The core competitiveness of the evaluation of new methods and ideas to make more quantitative management activities and provides new methods and ideas, but also for the construction of the core competitiveness of enterprises and measure...
Keywords/Search Tags:Customer value theory, 3p1enterprises, core competition, fuzzy comprehensive evaluation
PDF Full Text Request
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