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Research Of Chenghe Mining Company’s Core Competitive Power Promotion Strategy

Posted on:2015-08-08Degree:MasterType:Thesis
Country:ChinaCandidate:D S YeFull Text:PDF
GTID:2309330422486551Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Coal enterprises have strong resources dependence, large investment, high risk and greatenvironment affect sexual, and most of the coal enterprises in our country is in a stage oflabor intensive, prices still occupied the main position in market competition. Faced withnumerous difficulties and problems in the development of core competitive ability is moreand more cause the attention of the coal enterprises. Based on the theory of core competence,yicheng mining companies as a case study and the core competence evaluation system, thepurpose is for our coal enterprises to provide some reference in further enhance corecompetitiveness.First of all, in this paper, by combining the characteristics of large state-owned coalenterprises, analyses the intension of the coal enterprise core competitive ability, therelationship between the level, stage and safety, to build the coal enterprise corecompetitiveness evaluation system laid a solid theoretical foundation.Secondly, by using the fuzzy evaluation model, using the analytic hierarchy process(AHP) to solve the problem of index weight distribution, so as to build the coal enterprisecore competitiveness based on the analytic hierarchy process (AHP) fuzzy comprehensiveevaluation model.Then, on the basis of the index design principles and ideas, this article selects a set ofscientific and reasonable evaluation index system. Respectively from the management ability,technical skills, policy support, market competition, enterprise growth capacity,environmental governance capacity evaluation index selected for six, systematically build upby six secondary index and19three-level index of the clear mining company corecompetitiveness index system, and by using analytic hierarchy process (AHP) to determinethe weight of the indexes at all levelsFinally, ChengHe mining companies as evaluation object, adopts the questionnaireinvestigation method and expert questionnaire method to determine each index membership degree, through the calculation of fuzzy matrix evaluation results of all the evaluation targetsare obtained.
Keywords/Search Tags:The core competitiveness, Comprehensive evaluation index system, Analytichierarchy process (AHP), Fuzzy comprehensive evaluation
PDF Full Text Request
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