Research Of Financial Strategy For Hotel Collectivization Development In Our Country

In2009, the State Council document No.41“On Speeding Up the Developmentof Tourism Opinions” on tourism for the first time located in strategic industry, astourism industry’s core part, the hotel industry made great contribution to thedevelopment long-term for the tourism industry in the background of the nationalstrategy, will usher in a new round of high-speed development. The world famous top10international hotel management group has already entered to the Chinese market,and holds80%of the profits high star-rated hotels. According to incomplete statistics,there are more than40international hotel management group more than70brandscome into our country, the management with around1000hotels. In recent years theinternational hotel group continues to accelerate the pace of entering the China market,this certainly will lead to in the next few years the hotel industry in the fiercecompetition.The hotel industry in China after30years of development, our country hotelgroup both in scale and brand influence all have made a lot of achievements, appearedas Jin Jiang international hotels group, Home inns hotels group and other internationalwell-known hotel group, but compared with the international hotel group is still a biggap. Hotel collectivization development strategy has become the inevitable trend ofthe development of the hotel industry. How to use financial strategy managementtheory, for our country hotel enterprise in the development strategy of the group togain a competitive advantage is the purpose of this study.Although financial strategy management theory and practice research have madesome achievements, but at present financial strategic problems in research literature inour country hotel collectivization development is rarely. In this paper, throughconsulting a large number of periodical literature, professional books and statisticaldata, the use of enterprise life cycle theory, the study points out our country hotelgroup is in the process of collectivization development growth initial stage, usingPEST and SWOT analysis tools, has analyzed our country hotel group in this stage inthe competition environment, have financial resources and ability, and mainly hasstudied our country hotel group financing environment, then with a financial strategymanagement theory and the enterprise life cycle theory, the system overall proposed our country hotel collectivization should be taken at present the financial strategy, andhow to implement and evaluation do financial strategy is briefly discussed.