Explore And Analyze The Status And Development Trends Of Chinese Enterprise Publications

In the 1980s, with the drastic economic reform and the rapid development of private enterprise, a new corporate culture carrier, information exchange platform and media, enterprise publication was born. It is self-published within the enterprise and a communication tool for internal staff and external groups. Its purpose is to strengthen the communication between the staff and the community, enhance corporate cohesion, further cultivate and enhance their overall qualities, increase the reputation, establish good corporate image. From the earliest one-page bulletin, "Sitong Person" in the business community to be triggered the founder of the trend, now there are more than 10,000 species, and both develop into a professional grade and quite important carriers. To be with the overall outlook for corporate enterprises and reflect the exchange of information, enterprise publications now become the new medium and cause the concern of the whole communityThis paper tries to trace the development of the enterprise, describes the status of the enterprise publication market, explores the challenges and confusions during the process of the enterprise publications, summarizes the trend of the development and opens up the road of innovation and other channels. Wish we have a system discussion of the enterprise publications. On a deeper level, to conduct rational thinking, clarify my own views, in order to provide useful inspirations and suggestions for the development of the enterprise.