| Little entertainment function plays in the mass media in early in1948, Laswell published in the mass media function are summarized as the following three points:1, environmental monitoring function.2, the function of social harmony.3, the social heritage of function. Until1959, America scholar Wright in the mass media the four functions, first proposedthe massmedia has providedtheentertainment function. Namely:env ironmental monitoring;②interpretation and regulations; the social function; to provide entertainment. This is the mass media’s classic fourfunction. Buttoday, increasingproportionof occupied playentertainme nt function in the mass media of the four majorfunctions of the greater. TVentertainmentprogram, thepast referstothe aesthetic, entertainment, en tertainmentandenjoyment asthecore, inthetelevision the specific media to the mass media dissemination of TV programs. In the past a very long period of time, Chinese television programs mostly in theform of serious, showing interesting enough, more thandisadvantages of preaching. With the development of communication technology, the audience can choose to watch a show more and more abundant, China TVmarketbythetelevision broadcast what theaudience what theseller’smarket form, tothe lifebloodof remote cont rolofthetelevision audience ratings reality. Thisreality forcedtelevisi on to catertotheaudience tppreciatethetasteoftheprogram. Thisistheroot China television shoppingentertaiment market today. |
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