| Along with the "Thai wind" blows fiercely in China, more and more audience knowsThai TV drama. In this situation the network plays an irreplaceable role, so the spreadingof Thai TV drama in the Chinese network becomes a notable phenomenon. Unliketelevision communication mode, Thai TV drama widespread in the network relies on thepower of Internet users, Thai TV drama subtitle groups, Thai TV drama video sites andforums and so on, by means of multi-level dissemination to achieve strong communicationeffects. In this space, our users can not only almost simultaneously watch the latest ThaiTV drama, but also find like-minded partners in the Thai TV drama forums, throughinteraction, achieve satisfaction of information and emotion. Meanwhile, through thedissemination of these social forums to make the size of the Thai drama audience larger,cultivate more Thai TV drama fans.The thesis shows solicitude for exploring the reasons that influence the spreading ofThai TV drama in Chinese network, probing into the driving force and uniquecommunication process and communication effects produced in the network, incyberspace, observing and analyzing the " Taimi"—Thai TV drama fans.Firstly, the thesis introduces some basic knowledge about Thai TV drama, summed upthe situation of the spread of Thai TV drama in our country. Although Chinese audiencefirst knew Thai TV drama through a traditional media—television, because of the strictlycontrol of introduction foreign TV drama, making the number of introduction Thai TVdrama is limited、late, the audience’s demands can not be satisfied; In addition, thedevelopment of the network makes the Earth into a " village ", everything becomes moreconveniently, users can search and get information on the webs freely. Network alsochanged the way audience watch Thai TV drama—from the television turns to thenetwork. This is the main reason that this thesis focuses on network. Secondly, it proposesa multi-level diffusion of the Thai TV drama network communication mode, which likeslayers of water expanded. It is not terminate after one time of spreading, but keeps spreading by subtitle group and Internet users. Because of these diffusion layers, nonlinearpropagation can affect potential audience, who joined the team to influence others. Thirdly,it focuses on Thai TV drama network communication effects—short-time effects andlong-time effects. Finally, summarizes the foundation and the basic characteristics about"Taimi", discusses the similarities and differences between Thai TV drama fans, JapaneseTV fans and Korean drama fans. Thai TV drama forums are places which they cancommunicate; Interaction in the forum not only achieves the information sharing, exchangeof emotions, satisfies demands, but also leads dependence on the network, cultivates anumber of “Taimi”, who have high loyalty on Thai TV drama, and makes communicationeffects deeper. |
PDF Full Text Request