The Network Communication Mode And Effect Research Of Korean Drama In China

Korean drama spreading in Chinese network has become a phenomenon worth of attention. Korean drama transmission is different from television transmission, because it became popular by a "grass root" media-- the power of the network, with the promotion of Korean drama subtitles group and forum and through the wide dissemination of multi-level mode of transmission. Chinese network users can not only watch the latest and hottest Korean drama simultaneously, but also find peers in Korean drama forum, achieve satisfaction and recognization of information and emotion. Accepted-group is growing like the snowball.Investigation and study of Korean drama were almost sticked on the mass media of television in the past, ignored from the spread of emerging fourth media-- network. Therefore, Korean drama network communication in our country has a unique significance and value of research.The author believes that the spread of Korean drama in China is an effective network to disseminate and spread to a powerful effect which is the supplement and surpass of the effect of TV transmission. Producing strong effects requires specific dissemination environment and factors, so as the outcome of strong effects of Korean drama network. With the enlightenment of "5W" mode of transmission of Lasswell, the author focuses on the factors that influence the spread of Korean drama network, explores the inspiration of the spread of Korean drama, the unique communication process and mode and the features of dissemination results, and analyses the secret of success of Korean drama network spreading in China.This paper firstly reviews and analyses the situation of the spread of Korean drama in China, states that the television is the leader of the spreading of Korean drama, but it has gradually been "abandoned" by audience because of the limitation of the structure of supply, the availability of content selection, presentation and other aspects; network made a shift of acceptance of Korean drama with its inherent technical advantages, which leads the focus of this study to network area. Then, it proposes a multi-level penetration and diffusion of the Korean network communication mode. This mode has a "pyramid" type of stable structure, which means it does not terminate after one time of spreading, but keep spreading by network subtitle group and majority of web users. It is this cycle of nonlinear propagation which promotes and influences the potential spread of acceptance and continuation of such transmission. Finally, it focuses on the network communication generated by the macro and micro effects, summarizes and generalizes the formation and characteristics from long and short time dimension with specific case examples, advances the breadth of the spread of communication effects from the macro. At the micro level, the author starts with the audience who rely on Korean drama forum, analyses its formation basis and characteristics, and discusses the spreading characteristics of this group. The establishment and prosperity of Korean drama forum promote and accelerate the construction of identity of "Korean drama fans" and "network fans" as an individual of the audience. Interaction in the forum not only achieves the information sharing and exchange of emotions, makes the "satisfaction" of the "use" of network, and achieves integration of audience for both fans, but also leads to the reliance of the network media, and reaches the "depth" of the spread.