| With the development of network technology,internet communication has become a new member of the propagationpattern of the world, and is playing a more and more important rolealso. Browsing all kinds of information and to know the changes ofthe world through the network has become the habit of the mass,especially of the new generation. In the2006, some micro-blogs like"Twitter" and "Facebook" appeared successively, bringing somenew changes to people's lives by their unique disseminationmethod.First, this paper introduced the present development conditionof micro-blog at home and abroad, and reflected the sharp momentumof it's development through all kinds of investigation datas. Thepaper also expounded the influence of the micro-blog at home andabroad in the recent years at length.Second, the paper analyzed the characteristics of themicro-blog public opinion, summarized the three majorcharacteristics like openness, freedom and flexibility, andextended some characteristics that is different from traditionalmedia, ex, transparency, anonymity, variability, etc. In the analysis process, this paper also introduced some important eventswhich are related to the micro-blog in the recent years, forillustrating the problems.In based on the analysis above, this paper put forward the newchanges of network communication, which is to promote the new ideasof the dissemination and the new form of the dissemination. Throughanalyzing cases and introducing authoritative opinions ofcommunication, we could know the new changes of the networkdissemination.This paper adopted literature research method and case analysismethod to sum up and sort out the role which is played by micro-blog,and also traced out the new changes of the network dissemination.It might provide some guidance for the practice. |
