The Positive Energy Dissemination Of Online Short Videos

As a high-frequency vocabulary in recent years,online short video has repeatedly appeared in the agenda setting of the public.People's Daily entering the Douyin platform is the product of the media integration and transformation strategy,and it is also an effective way to occupy the position of public opinion.As an example of the positive energy short video account on the Douyin platform,the People's Daily Douyin account,with its over 100 million audience and high-quality guidance,has maintained a vigorous development trend despite the slowdown in traffic pool growth.,Standing at the top of the pyramid in the field of positive energy short video communication with over 100 million fans.This study uses the "People's Daily" Douyin account as a case,through the content analysis method to carry out content analysis and research on the positive energy short videos in the People's Daily Douyin account,and measure the dissemination power.This research also uses qualitative research to analyze the influence Some potential factors of the dissemination effect,and suggestions on how to optimize the dissemination efficiency of positive energy short videos.This article is composed of four parts;the first part mainly describes the overall characteristics of the People's Daily Douyin in detail.From the historical background of its establishment and development,social reputation,and subscribing to fan portraits,qualitative empirical analysis is carried out to lay a solid foundation for subsequent writing.The second part mainly analyzes the narrative strategy of the People's Daily Douyin,focusing on narrative elements and narrative construction,and analyzes its narrative aesthetic characteristics through dynamic sound pictures and static narratives,so as to fully grasp its communication form.The third part mainly explores the relevant factors that affect its communication effect by means of data analysis.The fourth part focuses on some bottlenecks in the current People's Daily Douyin in the communication process,combined with related art,communication and other theories,proposes solutions,and analyzes its reference value to mainstream media Douyin.