| Video sharing website has been becoming increasingly popular and becoming the leading trend of internet since 2005. It has been strongly supported from the technology of the tremendous gain in speed of broadband, the use of the P2P and Streaming Video. It is popular among the large number of web user because of free playing and sharing. It will keep booming thanks to the dote of the venture capital investment and the advertising. It is diffluenting the receiver of the traditional mass media and changing the way people live.Through searching the database and summarizing the literature, this paper sets out kinds of views on video sharing website, analyses the features, the cause of arise and the impact of the Video sharing website from the Communication perspective. Youku.com is deemed to be leading others in every aspect considering the research database described by the professional statistic company. It tries to analyse the difficult position and the direction of the development of entire Video sharing website industry through the problems and the advantages exist in Youku.com discovered by doing the receiver survey questionnaire, content model analysing and the profit model analysing using Youku.com as the study object. As a conclusion, of the development of the future video sharing website, the video marketing and 3G marketing will up to the leading position. Besides, on the point of view on the bureau management, this paper seeks after the aspects of modifying the laws and rules, enhancing the self-discipline in video sharing field and advocating a "Green audience rating". |
PDF Full Text Request