Research On Communication Strategy Of Internet IP Drama Under The Background Of The Converged Media

Today,with the continuous maturity of information technology and the advent of the era of media integration,the upgrading of mobile terminals is changing with each passing day.Bringing huge opportunities and challenges to the film and television industry.Now the number of video sites is endless,changing the audience's viewing mode.At the same time,with the shortage of scripts,industry competition is becoming more and more fierce.With its own advantages,online literature has successfully attracted the attention of the film and television industry,so a large wave of IP adaptation has become a trend,and successfully achieved the transformation of the industrialization of online literature,and the network IP drama was born.It can also be said that Internet IP dramas use Internet carriers as broadcasting platforms,and network literature as dissemination content.Moreover,the development of network IP drama has now entered a stable period,and it is very important to explore its long-term development.This article studies from the aspect of network IP drama's communication strategy and provides suggestions for its development.This article takes the network IP drama as the research object,and the network IP drama dissemination strategy in the context of the media as the research content,analyzes the problems and countermeasures.First,an overview of the status quo of the spread of Internet IP dramas.On the basis of understanding the current research status at home and abroad and the concept of Internet IP dramas,the development process is divided into the budding period,preliminary development period,rapid development period,and blowout period.It summarizes the entire process of the development of Internet IP dramas,and further analyzes the current status of Internet IP dramas from the aspects of diversification of communication promotion,audiences,development of derivatives,and broadcasting modes.Secondly,through a questionnaire survey,analyze the problems of network IP drama communication from the four perspectives of integrated communication,audience,industry chain mode,and communication mode challenges.At the same time,on the basis of relevant theories.Inadequate use of multi-platform multi-platform communication canincrease promotion efforts and eventually achieve multi-media communication;aiming at the limitations of online IP drama audiences,we must innovate audience positioning and break through circles;in the development of derivatives,its The core supplement is not sufficient,and a complete industrial chain has not been formed,and the construction of the industrial chain needs to be accelerated.In the broadcast mode of the network IP drama,the audience is dissatisfied with it.Audience expectations.I hope that this article can give effective suggestions for the spread of Internet IP dramas,and it will be of some help to the film and television industry.