| Speaking to the feature of "New" in the new media mainly based on its new carrier of propagation, mobile new media which has unique media property spread that quickly, following the development of the Internet. With the development of3G technology and the surge of smart phone usage, News through Mobile Social Software is one of the emerging mobile new media forms nowadays, and news through mobile social software, which is a form that news is going to be pushed the mobile social application phone users, brings a new experience on access to information.Based on journalism, communication and sociology as study theoretical bases, taking the most popular new through mobile social applications named "Tencent News" and "ETtoday News cloud" as cases study,with the development of mobile social application context, the paper is trying to further crystallize the recent development about the news through mobile social application between China mainland and Taiwan. The paper did some quantitative research on the news topics, news headlines, news photos and news writing on the news through mobile social applications. and summarized the similarities and differences and the causes behind the similarities and differences between China mainland and Taiwan. The paper also pointed out that the there are some similarities that the news topic socialization, news title popularized and news report objectivization between Mainland and Taiwan. What’ more, the fundamental reason is that there is a different media environment between Mainland and Taiwan besides their different news sources and business models.Additional, the writer conducted a survey that is based on the news through mobile social application user in order to understand the user group, the user behavior and user needs well. According to the survey, the writer found that the majority of new through mobile social application audience is young people who are highly educated. Most of them use their spare time to read such news. If the application could tie to social media by "Push mode", the rate of reading will increase. While the news headlines and pictures is the most attractive to the reader, those factors even determine whether the readers want to read hews content more. In this paper, from the views of audiences, the advantages of new through mobile social application is quick and easy to read, and they hope for that the news through mobile social application could take more efforts on the value of news topic, the depth of news, user experience and so on in the future.In spreading effects of news through mobile social application, the writer think that the form of new through mobile social application is the combination of mass media and interpersonal communication, and their combined could have a better spread effects, for example, the news through mobile social application could get more attention and have a more chance to become daily issues, which would bring the results with agenda setting in some way; At same time, according to the new features of mobile social application, the more satisfaction the audiences have, the more attention the media get.At last, there is no doubt that the news through mobile social application could bring considerable value because of the news through mobile social application which is regarded as one of the latest forms of new media. Its appears not only a new path for traditional media, but also letting the audience have a new access to information. It could change the audience’s reading habits and make them from "passive" to "active" view. In the further development of mobile Internet technology, the news through mobile social application is the trend in the future. The news through mobile social application should strive to development in speed and depth, classify their news and content for targeted audiences and raise the level of user experience by the multi-media which is the most attractive advantage. |
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