| News commentary for news events and social issues that the comments point of view, representatives of the media and the author’s stand point of view,it is the expression of demands, reflect and guide public opinion has played an irreplaceable role. The emergence of information technology and development of the Internet, particularly mobile Internet and the popularity of new media has brought great changes to the production of news and comment on the information received, but also changed the pattern of the original news review fundamentally. Mobile social networking as a new media technology, production and dissemination of information to bring a new dimension, what characteristics of these new scales? Its media content production, especially the production and dissemination of news commentary will be what kind of impact? To answer these problems, the "Beijing Youth Daily," the official micro-channel public number "Tuanjiehu reference" as the starting point, the focus of traditional news media commentary transformational change practice, by means of the theory of this case and the background of the conditions for in-depth study Discussion by analyzing the successful experience with traditional news commentary differences and get to explore, and then traditional media transformation and innovation in the development of a social network news commentary in the new context, there is a more specific and in-depth knowledge, analysis and summary its successful experience from perceptual active to rise to the level of rational knowledge, know some come with regularity, the transformation of traditional paper media to provide a reference for theoretical innovation. The thesis consists of six parts.The first part is an introduction, mainly discusses the background and significance of the existing combed Comments related research, outlines the main research ideas and research methods.The second part of the development process of mobile social networks,basic characteristics and classification provides a brief introduction,and an initial presentation by the mobile social networking media shape the social environment and its characteristics.The third part, by drawing Meyrowitz media "situational" theory, analyzes the changing mobile social media for dissemination of information and the receiving situation brought answered the questions of new communication scale. After the foundation of the traditional sort of news and commentary in the new development of the Internet era, the proposed new environmental and social challenges of the Internet age mobile news commentary face.The fourth part focuses on news comment on the micro-channel public platform variations. First mobile social media typically- micro-channel public platform and its focus on information dissemination characteristics analysis, and traditional news briefing comments to the micro-channel public platform transfer. Then analyzed the "Tuanjiehu Reference" as the reason for a typical sample, with an emphasis on the "Tuanjiehu Reference" Column for analysis, and finally select "Tuanjiehu Reference" four month’s article as a sample, the statistical analysis in its review source, Featured topics morphology, reviews and other aspects of nature.The fifth part of the "Tuanjiehu Reference" section and sisters "Beijing Youth Daily", "editorial today," with a total of 40 comments relating to comparative analysis, to clarify its production in a review of the title,as well as changes in the structure of discourse style comments area.Part VI from the ripple effects and interactive online and offline two aspects of the "Reference Tuanjiehu" spread effect formation.In conclusion the paper summarizes and outlines the basic point of this study points out the new social network news Context reviews restructuring and development is the trend, emphasized explore innovative "Tuanjiehu reference" conducted about the value and meaning. |