Mob Or Rational Audiences

Critical journalism is always accompanied by the emergence and development of the journalism historical process. The direct reason is that news production is irrational。In the political, economic, and cultural tension, the news production offset ethics and ideals to become subservient and to meet something. Criticism of journalism not only because of their professional awareness and vision of alienation, it is clear that the important role of journalism. It brought the concept of people and ideas change, as well as its unique integration of social information.How to make the return of journalism from the alienation of the ideal? Just rely on critical do? Criticism is clearly not the best way to solve this problem. This type of accusations of external criticism is always historically demonstrated its weakness. However, despite the criticism has always seemed weak, it has forced us to think about such a problem, and how to make the press also took to the road of rational development? Any discussion of journalism and reasonable approach to development programs should not be stripped of its unique system environment. In China, journalism, the ecological environment is, the news media as the mouthpiece of the party's mission can not be shaken, but in the orientation context, ideology, there are looser, more control over the mainstream view is required. Universal values of freedom become a status quo, the press owner from house to find a solution to the problem. At present, more and more into the commercial operation of the news media, newspapers, transfer prices are becoming the voice, radio and television systems are already operational changes to business models. As the news is essentially free, hence keeping political distance (the distance does not mean that news and politics are separate, but rather on the legitimacy of an act). So, thinking about solutions can not and should seek political rules of journalism into a so-called rational state's borders. In this case, the liberal model of development of information for us to provide a realistic reference to: reliance on market adjustment mechanism, driven by reason to achieve the ultimate goal of the rational development of journalism.So, in the opening of the paper, I tried to give the audience a rational existence of a reasonable environment.Next, I began to try to explain the reason of the audience some of the main content. News production audience rational to the important reason has two implications. One is for the producers, not only producers in the production process itself to be the main reason, while the audience in the news production process should also be considered as the main body of a rational existence, this is a kind of news production, press, a responsible manner. On the other hand, in the background, the main news as rational producers shouldassume a rational spread the responsibility of the social elite. This is Kant's "people" (most people), a rational state of enlightenment is a long-term positive response. The meaning of these two areas covered by the large number of content, I finally put it (the audience rational) said to be a framework rather than a standard definition.Next, I entered the focus on the audience rational.News production audience rational meaning of two major demands that we need to look at the relationship between producers and audiences and correctly treat the media effects, which entangled the many complex and difficult debate, the controversy caused by rigid stereotypes, a profound impact on news production ; the same time, when the audience at the temporary closure of a rational state, the news producers take the initiative to act as rational spread of the main body of a rational responsibility. Such a responsibility at different times there is a concrete expression of thought for our first provide a reference.In the group of age, in a democratic age and the news spread of the producer how to become the elite of reason and human values? In addition, the "Marxist viewpoint and control" is under a specific context, of course, try to think of democracy in the Context of the spread of rational behavior, it noted that we view today's news for the "rational" spread some of the out-dated. It is aimed at producers, while for politicians, and in the moment, in the ideological context, the real producer is not the usual media producers.The final chapter in the Context of thinking in the specific sense of the awkward position of employment. Wen chuan earthquake was chosen because of the context for discussion of the earthquake of unprecedented media access to coverage ratio, which also a report to the incident has brought an unprecedented degree of freedom. Although the earthquake itself is no secret at all, the domestic media coverage, as always, is still thinking that there was little news in the Context of breakthrough. It can be said that in the event reports, especially in the event reports, whether or not compelled by the situation, such a context (information free and open) has increasingly become a trend. This is a media news production requirements, is also the "Marxist viewpoint and control" of a response - this time in media reports about the performance of significant pressure from an ideological legitimacy.This also gives we thinking about the context in other ways and means of reporting provide a starting point for thinking, how to properly deal with ideology, and ideology should be the kind of control method? How concerned about reports in the main event - people, news reporting should be disseminators of what kind of values?The audiences rational give or rise to these discussions, the only hope is that make news production operations to take some thought.