| Regardless of the traditional media such as newspapers, magazines, TV, or the fast growing network of new media, the mass media that relies on visual communication to pass the information invariably puts images in a very important position. News photos are taken in certain site and the selection of a decisive moment or a representative moment in the news events makes the audience personally on the scene. News cartoon makes comment on a news event, like praise or criticism in a witty, humorous way to give the audience the right direction of public opinion, and deepen the audience’s understanding of news events. News pictures are based on news site and combines with the inventor’s imagination. To some extent, they return to the original condition of the scene, beautify the page and relief the audience’s visual fatigue. News graphics present the data and information in the form of charts and maps systematically in front of the audience to make them have a clear understanding of data and information. News images play an important role in print media. Whether independent or combined with words, it has a great influence.From1958to1960, the communist party of China carried out vigorous "the great leap forward" movement across the country. High index, bungling, are regarded as the main sigh. There are a series of ignoring economic laws, high unrealistic goals."The great leap forward" movement is across the country areas, especially in agriculture and industry, setting off a national agriculture "great leap forward" movement, and universal steelmaking, which caused a great loss to national economy. The period of the People’s Daily as the role of the witness and record, recorded the history in the way of combining written reports with news image.People’s Daily, as the mouthpiece of the central committee of the communist party of China, has the tremendous influence across the country and the world. The People’s Daily published all the content that are closely linked to the party, the state program and policy, so it is considered by readers both at home and abroad to convey the voice of the central committee of the communist party of China. This article selects the People’s Daily as the research object, and the People’s Daily news image transmission environment, form, content during the period of the "great leap forward" are analyzed, based on scientific data, summarizing the advantages and disadvantages of the People’s Daily news images during the period of the "great leap forward", as well as the significance of today’s news image transmission.This paper is divided into four parts:the first chapter is to analyze the People’s Daily news image transmission environment from three aspects-the political environment, carrier characteristics and technology environment; Chapter two is the formal analysis, including the types of news image, the ways of news reporting and distribution characteristic; The third chapter is about content analysis, including issues, property analysis and content features; The fourth chapter summarizes the advantages and disadvantages of the People’s Daily news image during the period of the "great leap forward" and puts forward what the contemporary journalists need to learn and correct.The news image of the People’s Daily during the period of the great leap forward was affected by the special condition and affected the politics, economics and social environment in return. The photos of the news published in the People’s Daily has various styles and easy to understand, but it also has problems such as bad in manufacture and false in content. |
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