Research On Design Of Online Game Products Based On Visual Emotion Perspective

For the development of the game industry at present,vision has become a very important role or even a key element of the success or failure of a game.A large amount of capital in the game industry is invested in art research and development,and powerful game companies are paying more and more attention to research in the field of vision.However,there are many gaps between these theoretical studies and actual project production.There are also few standards for the study of this group of game,especially the study of visual psychology which is extremely lacking.In the perspective of the emotional reflection of the game player,the real condition behind the visual design is explored,and how to design and develop the online game product from the perspective of visual emotion.The background,source,research status,main research contents and methods of the research topics were analyzed.From a cross-disciplinary visual,psychology,sociology and other multidisciplinary extraction of research on game visual design which relate theories on aesthetic theory,emotional cognition theory,immersion theory,etc.,in strive to analyze the emotional response of players in game visuals fully and screen out the influencing factors and make new perspective to strengthen the rigorous system & science of study and improve the creation precision of game visual settings.Trying to explore the relationship between visual elements and player emotions based on emotional composition of the game player,it mainly proceeds from four aspects: the conceptual composition of the game vision,the technical composition,the physical environment composition and the cognitive composition.This is also the embodiment of visual intuition in visual theory analysis.Then from the player's emotional cognition,combined with PAD sentiment model theory to explore and analyze the process of player's emotional cognition in game vision,and the influence and regulation of game visual on player's emotional experience,by using relevant emotional cognition theory and using game examples.The perception and adjustment of game visuals to the player's emotional experience are been verified.Finally,we specially put forward to the new design concepts,new processes and new product performance of online game products.The principles and methods of emotional designed &gamer-centered game visuals involve consumer emotional factors,which have practical value and significant meaning for the game industry.The design method makes it possible to generate the visual emotion space of the game.Through the case study,the elements of game visual classification and emotion are analyzed fully.In summary,this paper studies the factors based on the player's emotional psychology from the perspective of game vision.The current reference theory is still lacking,so the author's subject has certain significance and value.The development of online games is fast.The speed of game products,game thinking and game experience of the players now are faster than the traditional product speed,so we must find the core value experience theory to bring practical inspiration to the industry.