| The ever-increasing ecological destruction and environmental pollution directly restrictsthe country’s economic and social sustainable development. Environmental problems havecaught the attention of the the party and government.Environmental issues have attractedconcern across the whole society, and have gradually become the focus topics of the majormedia. Environmental New Reports account for an increasing rate proportion in the media. Asthe primary organization of spreading environment news, the environmental media aims atreporting events and disseminating knowledge which makes a great contribution to thedevelopment of environmental protection in our country. The media shapes and constructs ouracknowledgement of the environmental events, so that it has great social significance toinvestigate the reports from the professional environmental media.The China Environment News is hold by Ministry of Environmental Protection of thePeople’s Republic of China, and is the unique national and professional environmentalnewspapers around the world. Founded nearly30years, it has veraciously recorded thedeveloping history of Chinese environmental and played a positive role in improvingenvironmental consciousness of the whole people, spreading knowledge on environmentalprotection.The China Environment News is professional due to its pluralistic report, comprehensivetheme, broad geographic coverage, diverse genres and impartial position. It maintains anobjective and impartial reports stance, authoritative and credible. The source of the newsreports comes from itself, and it has a high of business level.Half of the report species is theshort message, rich and varied. The form of report text is incorporating with pictures, livelyand rich in variety. The layout of the newspaper has been set personality, it shows a brilliantstyle.The China Environmental News’ environment news reports showing a strong agenda-setting colors. By setting features special edition, the integration of the orchestration, toachieve long-term agenda, to ensure a comprehensive coverage of environmental news. Byorganizing and planning a series of reports,focusing style cut-in and multi-dimensionalperspective, the newspaper gives prominence to reports intensity and concises depth andbreadth of the environmental news report.By strengthenning the comment, tapping the environmental typical and focusing on thesocial hot issues, The China Environmental News has the initiative in hands on guidance of public opinions, to expand social influence. Environment News reports and comments towardeach other, complement each other. Strengthenning comment is all for graspingdiscoursepower. Tapping the environmental typical, and making the typical played a postive, guidingrole. Attention to social hot spots, focusing on the social hot issues has all for causing deepthinking.The China Environmental News’s influence is increasingly expanding on the field ofenvironmental propaganda. While there are still some weaknesses that it wastes resources onmuch more political reports, lacks deep disclosure and resource optimization. We advice thatChina Environment News would play more attention on public environmental events, enhanceits readability, extend service functions and expand spread channels. Only improving theenvironmental news reports in the content, form and services, the China Environmental Newscan keep an invincible position in the future newspaper competition. |
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