Research On The Report About PM2.5in Newspaper Media

The atmospheric environment pollution is complex and important, it not only relates tothe atmosphere and the environment, but also involves the fields of politic, economy andtechnology. The media needs to clarify the ideas, explain the questions and guide theopinion to the public with much difficulties.At the end of2011, the continuous haze pollutedthe environment seriously in a large scale, which made the relevant departments of thegovernment, the enterprise and the public think about and treat the contradiction betweenthe grow up of the economy and the environment protection seriously. Therefore, PM2.5hasbecome one of the focus in the National People’s Congress and the Chinese PoliticalConsultative Conference(NPC&CPPCC), and it leads to a new tide of public discussion.In the reports of particulate matter in the air, the public media which mainly includes theTV, the newspaper, the broadcast and the internet shoulders the responsibility and the missionon the environmental news. This paper studies on The People’s Daily, the SouthernWeekend and the Xiaoxiang morning paper, selects the relevant reports on the PM2.5fromNovember,2011to April,2013to analyze the content, summarizes the common anddistinctive features of the reports on the PM2.5from these typical newspapers, and thenanalyses the existed problems and find out the solutions to them to propose some valuablemeaning on the environmental reports.The frequentness of the reports and the setting of the newspaper layout on the PM2.5reports in our country reflects our government’s tendency on handling the environmentalproblems and the media’s agenda setting and the guide direction; different reports’ lengthcoordinating with different reports types flexibly to attract readers’ attention persistently; thenewspaper also makes full use of spreading function of picture information, and thephotographic image, news charts and the news caricature display each one’s advantages; allrelevant reports of paper intermediary mainly from my paper reports and the Xinhua NewsAgency, and other news to realize cooperation among all the medias. The reports concernthe timely transmission of the facts, the correspondingly counteractions and the roots of theproblems; they lay emphasis on the authority and the speciality by quoting the news from thegovernment and the experts; they also show their position and tendency by the reports’emotion; they use data skillfully to present the details of the news background.Our newspaper’s PM2.5reports take on distinctive features, the special edition and thespecial column form scale effect, deep reports show the serious of the environmentalproblems, the experts comments are very sharp and prospective, the reports topic are in agreement with the risk propagation theory, moreover, the experts’ comments are fromvarious sources and the policies’ analysis are authoritative. Meanwhile, the selected threenewspaper have their own characteristics, The People’s Daily shows the governments’position, the Southern Weekend is in behalf of the social elite’s opinions, the XiaoxiangMorning Paper keeps a foothold of the local public’s issue. People can know the ins and outsof the PM2.5widely and deeply by the media’s transmission which conforms to the public’sneed and achieves the maximization of the transmission effect.Although newspapers play an important role in making PM2.5known to the public, thereare still some shortcomings: for example, lower environmental transmission level, lessinteraction within the media union and between the media and audience, administration ofreportage on this phenomenon, low communication effect, and monotonous reportperspective.This is mainly because the shorting of dialectical thinking, inadequate of audiencepsychology and Environmental News professionalism of the reporters.To solve these problems, we must form a sustainable development strategic consensus,enhance public supervision on environmental reporting, and upgrade news communication toimprove environmental news reports.