Research On The Content Production Of Entertainment Programs Of Provincial-level TV Terrestrial Channels

The research uses qualitative research methods, adopting the research orientation of news production sociology, putting the perspective of research to the first-line of editing on entertainment and information programs. It also sets "Entertainment Express" of arts channel of Anhui Broadcasting Television Station as a case, studying the content production of entertainment programs, showing a variety of regulatory forces in the process of producing the programs, and the ways that these forces act on producing the programs.Arts channel of Anhui Television Station started to broadcast on January1,2010. As a testing ground for the production and broadcast separately, and the incubator of the top programs of Anhui Television Station, the arts channel makes a position on "entertainment revivals, happy begins" at the beginning of its broadcasting, founding four excellent self-making variety programs, which are "Happy invincible PK","Entertainment Express","Do not be back off" and "The universal wonderfulness." The "Entertainment Express" as the continual top entertainment program since it founded4years ago, not only has made up for the absence of the channel time period, but also reflected the power of the channel, representing the producing level of variety programs.Although it has a good momentum of development, the infotainment program of terrestrial channel "Entertainment Express" is in a state of "survival of the cracks". On the one hand, similar to the "light media" a private production company, has mastered the sophisticated production mechanisms, and has a high brand effect. On the other hand, some of the media platforms that occupied geopolitical and resource advantages also have their own set of fairly sophisticated production mechanisms. For example, the "new entertainment online" of Shanghai TV entertainment channels,"Daily entertainment broadcast" of Beijing Television Arts Channel and so on. Meanwhile, faced with the rise of online media, and the loss of young viewers, infotainment programs encountered a bottleneck. In order to find problems which were encountered in the evolution of infotainment programs, and explore the way of its development, the author entered into the "Entertainment Express" column group in July2013, as a director to participate in the process of making the program of "Entertainment Express" in Arts Channel of Anhui Radio Television. And according to this, I will make a study about the content production of infotainment programs of terrestrial channels, exploring the specific produce processes, the controlling factors of the various processes, and the specific role of the Field Office that makes in the production mechanism of the program, trying to show the intact effect of the process of production activities of the television program. Based on the individual case, the "Entertainment Express", we will inspect the production mechanism of this show and even the Variety Channel.