| As mobile phone have been playing more and more impotant part in the daily activities of people’s society.The mobile intelligent terminal are supporting a large amount of function and developing more and more forms of media.The mobile Live Streaming has been developed and flourished in 2016 as "the first year of Internet broadcast".As tencent news client firstly set the live broadcast bar,symbilizing that the internet video live broadcast embed in news advisory report,the form and content of internet live broadcast bas been abundant gradually,involving wider areas,such as:live show,game live,live sports.And now many mobile news clients is practicing and exploring to "live and news",then,how is going to the mobile news client about the news and video live broadcast?What is the motivation?which character it is presented?How to get profit?what is wrong with the current state?What is the future?The writer would like to explore to the News video about the recent mobile news client through literature analysis,textbook analysis and interview with relevent practitioners.In the segment of the mobile internet news consulting industry,tencent,as the first place portal news client site,have been attracted and fans interaction is more activer than others.At the same time,tencent firstly set the live card and make clear ways to the news video live.so the news video live of tecent news client is regard as the example to research.First of all,the writer combining with the curent research about mobile news client,internet video live,tv live and so on make definition to the mobile news client,thinking A content that is recorded by the video recording tool,broadcasts through the live page card of the mobile news client,through a live anchor,a reporter,or a participant,participates,experiences,interprets,interacts with a news event or information message.Based on the existing research and the text analysis of the customer page broadcasts of different news clients,the author summarizes the characteristics of the news broadcasts of mobile news clients,also analyzes the motivations of news broadcasts of mobile news clients,and points out that the technical motivations,the motivations of audience demand and the motivations of media ecology have led to the production of news video live.The third chapter the author from the form,content,form the profit mode of three dimension to explore the present situation of the tencent news client news video broadcast.In the fourth chapter,the author makes a SWOT analysis on the news broadcast of Tencent news client,and explores the advantages,disadvantages,opportunities and threats in the competition of similar products.Finally,the fifth chapter combined with SWOT analysis results and innovation diffusion theory,from the internal and external dimensions of the two dimensions of mobile news client news video broadcast development strategy.The internal point of view,which is the mobile news client news video broadcast their own development perspective:first,through the development of multi-level and multi field,international cooperation,grafting VR and other new technologies,development of virtual products and unlock new business models to enhance the video broadcast news compared to the relative advantages of other media products,to enhance the user experience the sense of the scene,and profitability;second,to build the brand through the transfer of news value and social positive energy,using "live ＋",enhance the compatibility,the news media’s social value,function,business news video broadcast;third,the establishment of user profiles by means of big data,analysis of user habits,establish precision marketing "matrix,to strengthen targeted users push and broadcast trailers,reduce the complexity of innovation diffusion;finally By creating "star reporter","star anchor fans enhance effect,promote the whole platform to realize the sharing and dissemination of news,video broadcast advantage and effect can be observed,and then promote the spread of power,influence and credibility.The perspective of external factors,also is to optimize the environment point of view:first broadcast calls for more detailed and specific regulation,more positive guidance;secondly we recommend technological innovation,finally to strengthen training,education and development of relevant personnel.In the future,news video live,especially relying on high-quality platform mobile news client news video live there is still a huge space.High-quality content,professional attitude,emerging technology,short video integration,business model exploration will be the news video live sustainable development of several core issues. |
PDF Full Text Request