Research Of Smartphone Users’ Using Behavior Effect Recommendation Of News Application

In the background of mobile Internet, big data, cloud computing and otherevolving technology, the way people get news information is no longer confined tothe room and the computer screen. With the advances of3G and wireless networktechnology, intelligent mobile terminals will gradually become the main way forpeople to get news. In this period, users become more and more important. Thepromotion and dissemination of mobile news client (mobile news app) are inseparablewith user experience and recommended behavior. Future competition in the mobileplatform of the news client, who can attract audiences, meet the needs of users andcause user’ participation will be the key point.In this study, a questionnaire survey to quantify the characteristics of the mobileInternet era audiences and behavior, verify news client has become the main way formost users to get news. Through survey data, by using regression analysis, we knowthat news client users’ behavior and user experience will affect them to a friend toshare news client behavior. In the users’ experience, user interaction experience withthe client is the most important factor affecting the behavior of users to sharerecommendations. Efforts should be made for traditional media to integrate news anduse more appropriate information, pay attention to the interaction with the user, andstrive to survive in the era of mobile Internet and make the digital transitionsuccessful mobile Internet era.