Characteristics Of Chinese Contemporary Media Ideology

With the development of contemporary science and technology of electronic as well as the advance of Chinese socialist market economy, a new form of paradigm has been built into the media. Chinese mass media in the field of ideology take on a wide range of features. Under the industrial background, the media can be seen as a special industry, characterized by the objective law of the media industry development. Throughout the ways of transmission of the modern information,including not only television, radio, newspapers and computer networks, but also mobile phones, which have the function of Micro circle of friends, Optimus outdoor, indoor LCD screen, touch screen and so on. The freedom of Mass Media press need another scientific definition. Therefore, a research into the characteristics of Chinese contemporary media is political, economic and cultural requirements. It is also the core issue in the subject——object of mass media relations and harmonious development. As a result, more inspiration on the media will got. Hence, the study of Characteristics of Chinese contemporary media ideology including the following theoretical and practical points:1. It can help get a in-depth interpretation of the historical development of the nedia ideology, which is still one of the most important social philosophy topics in nodern times. Marx and Engels stressed that "people’s ideas, opinions and concepts sentence——that is people’s awareness——change with living conditions, social relations, people’s social existence, that is visible". Ideology in Marx and Engels eyes would be reflections and echoes of people’s live process and ideology itself is not absolutely independent. The actual process of ideology development is "those who exchange their own production and material also exchange the products of their own thinking " After decades of development, a complete theory of ideology has been formed. This article attemps to generalize reasonable characteristics of the media Ideology by content analysis, particularly on the principles of Marxist ideology.2.It can make a contribution to Chinese current expanding media industries, and to make the development of media and ideology continue to adhere to dialectical materialism. A full understand the characteristics of contemporary media ideological diversity helps to get a more clear direction on the development of mass media.Thus the early single and passive reception mode will be abandoned. Through examples of the combination of the media industry, enlightenment of ideological philosophy can be more specific.3It also can help promote the prosperity of philosophy. The dialectical relationship between theory and practice is the basis of ideology, which helps reveal the principles of Marxist philosophy and dialectic principle.It can provide valuable reference model in the development of journalism, communication studies and sociology and other fields, furthermore, promote the prosperity of philosophy.