Introduction To Digital Visual Packaging Brand Image Into The Media

With the continuous development of our country’s TV business,leading to uninterruptedincreasing competition between TV media. How to develop in the fierce competition, how canlet more audiences like, and deeply be in love with a particular channel, a column, it hasbecome an important subject of current mass media people to explore. Media packaging brand,it also has become the focus of the present discussion. Media brand, its purpose is still for thecompetition of audiences resources, it is not only relative to the channel or program in themedia content, but also associated with the brand image of the media itself. To stand up fromhomogeneous drastic competition in program, it should innovate not only in programmecontent but also by various ways to advertise their own brand influence and promote theirown brand image. Under the guidance of brand strategy, the design of digital visual mediapackaging which is to present the brand image has become an indispensable manner. Throughdigital visual design can make the audience more intuitive understanding the nature of thechannel, concept and content. Media packaging development is about19years in China, from1995to2000is the starting stage, the television programme competition between the platformand the platform is small, the content is also only a simple program packaging, no position, nobrand concept. Since2001to2007with the fast development of the computer, and the newwave which has set off in the domestic, the application of random computer, non-linearediting, the late software,3d software used in large quantities leads to media packagingentering the new era, the media packaging design, brand image positioning, was alsointroduced and applied. Since2008after six years of developing, it has already occured manywonderful media packaging. Whether it is television, film or digital visual stage backgroundhas made considerable development. With the progress of science and technology, thecontinuous development of digital visual design art, it has established a strong technicalbacking for the media package. Today, immensely powerful in digital technology, theapplication of media packaging in digital visual design technology has become anindispensable part. The development of the digital visual technology has played an importantrole on a path to the brand for the media. Carrying on the analysis of interpretation in Combining with home and abroad excellent media packing work, analysis from thecompositional elements of digital visual media packaging design,image color, image style,graphics animation, images and sound matching etc, reading them to the specific role of TVmedia brand image and representation. On visual identification system, such as stylepositioning, opening, sticker, the main body color, promotion, advertising etc, seting up thetelevision channel brand image, expressing ideas, values, channel style to the audiences.Analysis of TV media brand image visual system from the whole to the local, successfuldigital visual design packaging is the interpretation and communication of TV media brandidea. Combining the brand idea and digital visual design, with everything from brand, usingvisual and auditory more perfectly interpretate the power of the brand. This is the truelypermanent sustainable driving force for the media brand, giving the media benefitmaximization, which is also the significance of media packaging, while digital visual designis a does of forced injection for the television media.