Research On The Influence Of Visual Marketing On Company Website Design

With the rapid development of Internet technology,no matter which industry has opened an online sales model,online shopping has become a new trend.Consumers can browse the company's website and use three currencies to finally realize transactions.Under this trend,how to design a website to realize the attention and interest of consumers,increase the click-through rate and page views of the website,and ultimately increase the sales volume of the company's products has become a problem that every company attaches to and thinks about.In marketing theory,visual marketing is a way to provide customers with a visual impact through trademark symbols,graphic symbols,etc.to increase customers' potential interest,and ultimately achieve the commercial purpose of promoting product marketing or promotion.Logos and pictures are often used.The combination of visual presentation such as color,color and arrangement with product attributes enables visual information such as product features,functions.This article focuses on how visual marketing affects the company's website design.First,through theoretical analysis,it studies the theory of how visual marketing affects the company's website design,and then builds an empirical model,using text,images,and colors as the three components of visual marketing.These elements are used as independent variables,consumers' desire to buy as an intermediary variable,and website click desire as a standard to measure website design.Research on the transmission mechanism of visual marketing on the company's website.Empirical results show that visual marketing has a positive impact on the company's website After adding the variable of consumer desire to purchase,it can improve the interpretation of the model,so it is considered to have a mediating effect.And on this basis,give management enlightenment,how to improve website design through visual marketing,and provide certain reference for companies.