Analysis On Publication And Communication Of Jin Hezai Phenomenon

Known as "the Mainland network literature first person" who is still active in the network literature frontline, In2000, his first book published in the Forum of Sina named Jin Yong’s Inns. Then, this "first book" set off a boom and led the network literature have completed a landmark development. Statistics show that since2001. his literature has been published nearly30times, The most famous book The legend of the Monkey King is lead, published around7times and printed147times. A wave of "JHZ hot" was risen in China, caused widespread concern and controversy. becoming a cultural, publishing and social phenomena.This article is based on published communication theory, multiple perspectives, in-depth discussed the "JHZ phenomenon". Where are the articles focus on analysis of the phenomenon spread to form five class elements, they are dissemination, dissemination of content, media, audience, dissemination of environmental, and demonstrate the elements mentioned above in each advance the hot dissemination means. And carved out three stages of creation by young to mature. Summarizes their content which contained the "oppression and resistance,""optimism and pathos" and "unreal and true" three broad categories of contradictions. Proposed that the derivation of new media and traditional media is a key factor where are the agenda to render. Through analysis the communication environment to show how the Chinese publishing system reform, popular culture and Internet coverage work for the phenomenon. This issue also have an eventual effect details. Then, the author points out the cause of controversy which in the activities of publishing dissemination, show her attitude about Jin hezai reconstructing classic literature and digging "hole", she think imagination and responsibility are both needed in publishing activities. Through the foregoing analysis, in the final part, the author Integrate Jin’s published communication Journey which is over10year, summarized his experience in how to keep high quality of network literature and how to cross-media publish. Considering that the transition network text to physical book should take into account the differences between the two and personalized communication strategy should be developed. Through analysis the failures of "Kyushu (Hong Kong) Ltd.", to learn from those experience that he left for construction of China’s publishing industry, proposes establish a strict company policies, transparent system of financial to ensure smooth development of industry.