Chongqing Bus Mobile TV Programs Communication Studies

In recent years, new media and new technology which Change rapidly makethe Communication Studies become increasingly diversity and richness, this has created anunprecedented impact on the social, political, economic, cultural and other aspects. Overloadinformation, Increasingly scarce of the attention resources,Ever-increasing fragmentation of theaudience and With the aggravation of the market competition have broughtContinuous variable of the existing mode of transmission. In the field of outdoor media, thebus mobile TV as a new generation of products arise at the historic moment in shanghai andBeijing,2003. Its short development time and many differences with the traditional TV decideits domestic and foreign research weary of both in theory and Practice which makethe media operators feel confused and powerless.As a new thing, research direction of the bus mobile TV is wide and large,Research Involve in advertising, content production, dissemination effect, audience analysis,social influence and many other aspects. This article is the study of Chongqing bus mobile TV,The focus is on the analysis of factors affecting the production of Chongqing bus mobile TV,Research TV content dissemination effect, and found problems in the process ofresearch, to put forward reasonable advice about the future development of Chongqing busmobile TV. In the analysis of audience research and programs, there are plenty oftheoretical and data Analyses which According to the evaluation report on effectof2013Chongqing mobile TV media that come from CCTV Media Market ResearchDepartment which calls CTR for short have significant meaning.Like traditional TV, The bus mobile TV as a public media, it has Dual attributes (Thesuperstructure attributes and information industry). Today, The market competitionintensifies and spread unchecked of the Business model day by day make howto "degree" in two kinds of attributes to grasp, to create a good positive and healthy mediaecology become more important, it still has a long way to go.