The Enlightenment Of The Production Of Western European Program Collection On The Creation Of Chinese TV Program Collection

From a global perspective, TV production has entered the era of format. TV program market,which is represented by Western Europe,has been quite mature.It is forming an industrial chain combined with the conception, production, packaging, sales and management. With the gradual opening up of domestic and foreign market, China’s TV industry gradually into the trading center, but is still mainly to the identity of the buyer. According to incomplete statistics, our country has been introduced more than one hundred formats, but only one of our production has been experted.In the market, Production Bible become the only carrier with rich experience,and also secrecy and quite mysterious because of its high price. This paper considers the domestic and foreign scholars’ practitioners of writings and interviews, and makes following the concept of Production Bible: Production Bible is a set of executable text, is the operating guidelines in paper or electronic means to be completely recorded.Clearly defined concept shows the direction of research. This paper deconstructs much of Western Europe and local TV format examples, from which comes to the conclusion that Production Bible has the characteristics of guiding and flexibility in the process of global communication.The program style, types, process, role orientation, framework and business promotion and other seemingly mobile content presentation is actually rigorous collection based on rules. This is the basic appearance of the Production Bible.And for the Western television, Production Bible takes its role as a leader. The system of Commission which is widely popularized in Western Europe birth the way for Production Bible,and large-scale machinery handicraft workshops are also taken as the direct reference. The elements of literary and dramatic enlighten the Bible creators’ idea, these creators try to use motif and frame to make the program production keep same. This paper also finds the multiple application of semiotics.The use and combination of symbols simplifies content appearance and the mode of understanding.Production Bible will meet local dystocia problems in the use of the process, this is due to its content contains nationality and weak of symbolic interaction. Based on this background, this paper proposes four domestic Bible creation points as the reference for Chinese TV producers.It contains make the professional and normative program rules, strengthen national common, multiple use symbols and Motifs of cohesion, emphatically do the marketing and brand operation.Know it, and know why, in order to achieve the best effect of applied.