Study On Program Of Hunan Satellite TV’s 《Dad, Where Are We Going》

In this paper, the theory of Development Communication is the initial starting point and the program of Hunan Satellite TV’s《Dad, Where Are We Going》 is the ultimate ending point.Combined with the author’s cycle mode of "Social Responsibility——Media Practice——Media Ecology——National Development as logical clues and according to the process of "Present views and models——Analysis views and models——Test views and models——Spread views and models " we do demonstration research.This paper can be divided into four chapters to be specifically addressed.The first chapter is a research summary of theory explaining and model’s prebing,it has presented research perspective and model,so it can provide theoretical support and rationale for the following specific analysis of 《Dad, Where Are We Going》program’s social responsibility and media ecology.The second chapter starts from the mass mediasocial responsibility and it analyzes the phenomenon of lack of family education and the media ecological imbalance,it has explained social background and media background to the program of《Dad, Where Are We Going》, so it explainsthe reasons forselecting subjects and genres.Combined with the above background analysist the third chapter is doing text analysis for the program of 《Dad, Where Are We Going》, it explains media ecology encoding processfrom both content and form. Chapter IV is starting from the mass media dissemination of results and combined with the program of 《Dad, Where Are We Going》’s dissemination of results,it will demonstrate the feasibility and effectiveness of the development communication cycle mode,so it can spread from the particular to the general and guide the reform of mass media.